1. Target has been known for is fashionable clothes for a reasonable price. Their business strategy is cost leadership. They offer a huge selection of brand name clothes for low prices and with their assets and money, it has provided Target to invest in its core business and focus on their repositioning of the company.
2. Macy’s department store business strategy is differentiation. They offer to all consumers from upscale to middle class and of all age groups. Macy differentiates themselves by “growing "better" and "affordable luxury" assortments, with an emphasis on private label merchandise; improving customer perceptions of fair value in less discounted prices, and enriching the overall shopping experience”. Macy is unique compare to most department stores because you can find all your favorite name brands in one place and offers sales and discounts.
3. Lastly Wal-mart, I believe is going towards the focus strategy. Target is one of Wal-Mart’s main competitors when it comes to the apparel segment. Wal-mart is trying to refocus their apparel segment and concentrate on basic casual low price clothing to distinguish itself from target.
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Target stores offer more than just clothes. They have many more products such as supplies, home appliances, entertainment...etc. Their products are not just focused on clothes.
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