1.Wal-mart holds a competitive advantage over retailers with their everyday items of low prices and being one of the U.S largest retailers. Wal-mart holds categories of grocery, candy, tobacco, pharmaceuticals, health and beauty aids; photo processing, electronics, clothing and etc. Wal-Mart division is the largest supermarket operator in the U.S.
2. Starbucks holds a competitive advantage against Dunkin Donuts by building their brand through advertisement, and expanding their stores on every block. They have wireless internet and seating areas for customers to sit and relax.
3. McDonald's holds a competitive advantage over other fast food restaurants such as competitors like Wendys and Burger King. Their M logo has been very well kown in the U.S. and internationally. McDonald is the leading global fast food service and has focused on value and customer service.
Sunday, November 11, 2007
Sunday, November 4, 2007
Business Strategy
1. Target has been known for is fashionable clothes for a reasonable price. Their business strategy is cost leadership. They offer a huge selection of brand name clothes for low prices and with their assets and money, it has provided Target to invest in its core business and focus on their repositioning of the company.
2. Macy’s department store business strategy is differentiation. They offer to all consumers from upscale to middle class and of all age groups. Macy differentiates themselves by “growing "better" and "affordable luxury" assortments, with an emphasis on private label merchandise; improving customer perceptions of fair value in less discounted prices, and enriching the overall shopping experience”. Macy is unique compare to most department stores because you can find all your favorite name brands in one place and offers sales and discounts.
3. Lastly Wal-mart, I believe is going towards the focus strategy. Target is one of Wal-Mart’s main competitors when it comes to the apparel segment. Wal-mart is trying to refocus their apparel segment and concentrate on basic casual low price clothing to distinguish itself from target.
2. Macy’s department store business strategy is differentiation. They offer to all consumers from upscale to middle class and of all age groups. Macy differentiates themselves by “growing "better" and "affordable luxury" assortments, with an emphasis on private label merchandise; improving customer perceptions of fair value in less discounted prices, and enriching the overall shopping experience”. Macy is unique compare to most department stores because you can find all your favorite name brands in one place and offers sales and discounts.
3. Lastly Wal-mart, I believe is going towards the focus strategy. Target is one of Wal-Mart’s main competitors when it comes to the apparel segment. Wal-mart is trying to refocus their apparel segment and concentrate on basic casual low price clothing to distinguish itself from target.
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